Smart Home Merchandiser
"Product Capsules" were designed and proposed to bring attention to the Smart Home display during one of the company's most busiest time of the year. The cutting edge products that fall into this category need no help in flying off the shelves. The aim was to make the display more visible, attractive and accessible. It's very easy for anything to get lost in the Black Friday atmosphere, below is my approach in highlighting the array of Smart Home product offerings.
Nest quadrant detailing suggested products and dimensions.
Detail of Smart Home Navigation placement on Product column
The quadrant idea has yet to be executed at this level where the product can be shopped from all sides of the merchandiser. With this treatment the end user is less likely to shop only one side or only a portion of the capsule(s) based off consumer insights from past events.
Ring quadrant with suggested feature and graphics
Nest quadrant with suggested feature and graphics
Google quadrant with suggested feature and graphics
