
In-store Events and Campaigns
HIghlight of in-store events and campaigns that I've had the privilege to concept
and follow through to fruition for The Home Depot in store environment.

Tasked with branding Back to Campus event with a new look that worked in conjunction with other events occurring in the same area. This years lockup was inspired by Ivy League emblems and fabric textures.

Selection of Back to Campus signage highlighting back to school trends, supplies and appliances.

Display of how the Back to Campus elements were adapted for online channels.

In-store display of 2019 Back to Campus product display

Lockup developed for Fire & Safety Center point of purchase to boost sales in smoke detectors, extinguishers and CO2 monitors.



Collection of a few Memorial Day Graphic elements designed

In-store environment signage

The Ryobi Endcap/Wedge was a test to highlight specific features using a "wedge" positioned closer in proximity to the consumer. There's a tendency to for product to get lost within the Bay, so my challenge was to create a visually interesting sign that would highlight callouts but not hide or distract from overall messaging.