Home Depot Store Roll-out.

The following images are of THD's Kennessaw, Ga store. I got an awesome opportunity to work on the Bay Header signage, which were a part of a successful "next gen" store roll out. In this roll-out it introduced new signage, concise wayfinding, and a restructure to the point of purchase platform to name a few highlights.

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A challenge that the in-store environments face is continuing to be clean, simple and direct in a space with everything demanding attention. Based off of consumer insights the headers needed to go back to the original intent. The goal was to set the mood for each endcap and be impactful with a conscious effort in minimizing content.